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♪Lashes and diamonds, ATM machines, Buy myself all of my favourite things. ♪
The Baddie Subculture
Teen Vogue / Via teenvogue.com, Pinterest / Via pinterest.ph, Essence / Via essence.com, Pinterest / Via pinterest.ch, Elle / Via elle.com, weareinsidesource / Via weareinsidesource.co.uk
If you're on Instagram or any kind of social media, you can't have missed the bold and fun Instagram Baddie subculture!
Urban Dictionary describes Instagram baddies as having a style that's "a mix of classy meets badass" (think celebrities like Cardi B, Kylie Jenner, or Fashion Nova models). Baddies may be notorious for their fabulous makeup, thirst traps, and on-trend style, but it's body confidence and confidence online and IRL that is key to being a true baddie.
If you're interested in nailing the Instagram baddie aesthetic, read on!
1. Perfect eyebrows.
Tumblr / Via cordeletta.tumblr.com, Wet n Wild / Via amazon.in
Perfect, full eyebrows are a trademark of the Instagram baddie. Get yours with this Wet n Wild Retracable Eyebrow Pencil. It's ideal for brunettes and is cruelty-free. Its angled tip is great for precise application and what's more, it includes a spoolie brush!
Get it here: Wet n Wild Retracable Eyebrow Pencil, Medium Brown, ₹299.
Sugar / Via amazon.in, Maybelline / Via amazon.in
The Insta baddie typically favours a bold or a nude lip. The bold lip is usually in dark shades of maroon and plum. The nude lip closely matches their unique skin tone and sometimes has a hint of pink. Matte is the preferred finish though a nude gloss is often spotted too. Whichever you choose, overline slightly with a lip liner in a shade that closely matches your lipstick.
For a bold lip, we recommend:
SUGAR Cosmetics 16 Bare Flair (Rose Brown), ₹473
For a nude lip, try:
Maybelline Super Stay Matte Ink Liquid Lipstick, 65 Seductress, ₹453
Maybelline Creamy Matte Lipstick, 657 Nude Nuance, ₹238
For a clear gloss:
Lotus Makeup Lip Glass Angel, Nude Pink, ₹343
For a lip liner:
SUGAR Cosmetics Lip Liner, 02 Wooed By Nude, ₹499
PAC, Vega / Via amazon.in
The longer the lashes, the closer you are to heaven! Insta baddies achieve this look through a combination of lash curling, mascara, and false lashes.
Here are some of the best products you can use:
PAC Mink Lash (M79), ₹337
PAC Lash Fixer Eyelash Adhesive, ₹354
Maybelline Colossal Volume Express Mascara, Waterproof, Black, ₹263
Vega Premium Eye Lash Curler, ₹105
Lakme / Via amazon.in, Twitter / Via Twitter: @boomer_fashion
What's a greater flex than the perfect winged liner? We recommend the Lakmé Absolute Shine Liquid Eye Liner in Black, ₹259.
5. On-fleek nails.
Nykaa / Via amazon.in, Color Blast / Via amazon.in
Insta baddies favour long, Cardi-B-esque nails in a coffin or stiletto shape. Though you see all colours, black, nude, and maroon are the most favoured shades. Matte texture is preferred. For those who aren't keen on long talons, short nails in the same preferred shapes and colours would work too.
If you want to go the press-on nail route, check out:
Colour Blast Resuable Artificial Nails Set Of 100 Pcs, ₹225
Long or short, we recommend the following nail polishes:
Sugar Cosmetics 031 Black In Business, ₹199
Nykaa Nail Enamel 54 Lavender Buttercream, ₹239
Faces Nail Enamel 401, Marooned, ₹109
7. Glowing highlighter.
Maybelline / Via amazon.in
When it comes to highlighter, more is more for the Insta baddie! Applying it to your cheekbone and brow bone is mandatory. Optionally, highlight your forehead, the centre of your nose, and your Cupid's Bow too. A champagne highlighter (a mix of gold and silver) is universally flattering for all skin tones.
For a cream highlighter to create a dewy look with, we recommend the Maybelline Face Studio Strobing Stick, Nude, ₹421. For a powder formula that works better for a matte makeup look, use the PAC Baked Highlighter 02 (Iconic), ₹831.
8. On-point contour.
Pinterest / Via pinterest.com, Maybelline / Via amazon.in
They came, they saw, they contoured! The goal of contouring is to sculpt the face to look as oval-shaped as possible-- with a narrow forehead, narrow chin and fullest at the cheekbones. The key to contouring is restraint. (For instance, if you already have a narrow chin, don't further contour it.) Use a contour shade that's just a couple of shades darker than your skin tone and blend well so it looks very naturally sculpted.
We recommend:
Maybelline Contour Palette, Light to Medium, ₹1,802
Maybelline Contour Palette, Medium to Deep, ₹2,022
9. A gleaming smile.
10. A striking fanny pack.
Mounchain / Via amazon.in
When not wearing a designer-inspired bag, Insta baddies are spotted with a fanny pack. They're single-handedly responsible for bringing this streetwear staple back in fashion. This holographic Mounchain Fanny Pack (₹587) can be worn around your waist, on your shoulder or cross body. Perfect for storing key belongings and keeping your hands free for texting and selfies!
11. A simple sneaker.
Vendoz / Via amazon.in
Despite the resurgence of the "ugly sneaker," a simple sneaker in a neutral colour remains favoured by the Insta baddie. We love the popular and affordable Vendoz Women's Sneakers, from ₹341 . It's available in six colours (white, black, grey, pink, green, and blue) and in multiple sizes.
Get it here.
A great sweatshirt (ideally a hooded one) is comfortable and helps baddies nail their model off-duty look. We love these Alan Jones sweatshirts, from ₹599. Available in multiple colours and in sizes from Small to XXXL.
PopSockets / Via amazon.in
PopSockets offer a secure grip so you can text with one hand and snap better photos. It also keeps your phone from falling and functions as a convenient stand for your device. It's repositionable and sticks to most devices and cases. Not to mention, it looks stylish AF, making it a baddie power accessory!
Available in multiple styles.
Get it here, from ₹499.
14. Hoop earrings.
Every baddie needs a pair of hoops for her bestie to hold when she gets into an internet scuffle. We love this Yellow Chimes Set of Three Hoop Earrings (₹199) in Gold, Rose Gold, and Silver.
15. A choker collection.
Choker necklaces are very flattering and go well with earrings. Every baddie has a collection of them, usually in lace and faux leather. Get the Shining Diva Choker Set (₹299). Seven to ten chokers are included!
16. A stylish travel mug.
The Addox Tumbler (₹399) in Sky Red colour holds upto 250 ml and is ideal for cold and room temperature beverages. It's non-toxic and is also available in blue and green colours.
If you need a tumbler to store both cold and hot drinks, get the beautiful ombre stainless steel Frabble8 Sipper (₹1,045). It has a 480 ml capacity, provides up to two hours of vacuum insulation, and even includes cleaning brushes.
17. Applique patches.
Fancyku / Via amazon.in, MagiDeal / Via amazon.in, Segolike / Via amazon.in, Segolike / Via amazon.in
Applique patches add a cute, whimsical DIY touch to the baddie aesthetic. They look best on plain tees and denim items like jeans and jackets. Each set comes with its own instructions for applying them to your clothes.
Get them here:
Segolike 10 Patches, ₹275
Segolike 12 Sequin Patches, ₹351
MagiDeal 14 Patches, ₹286
Fancyku 15 Patches, ₹373
18. Trendy earphones.
A pair of trendy AF earphones in a neutral colour is a must for baddies to rock out in peace and style to "Thank U, Next". We recommend the Boat BassHeads in-Ear Headphones with Mic, ₹349, in Black, White or Taffy Pink.
Get it here.
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